Post by account_disabled on Jan 3, 2024 7:13:41 GMT
«We all have the right to enjoy an environment suitable for the development of the person, as well as the duty to preserve it, these words are part of article 45 of the Spanish Constitution, one of the few constitutional laws that enshrines citizen rights. to the environment and the obligation to defend the conservation of nature, placing Spain at the forefront of legal protection of the natural environment. This article represents the painting that will become part of the permanent exhibition of the National Museum of Natural Sciences (MNCN-CSIC) Biodiversity. This intervention aims to raise awareness among the population of the importance of caring for nature . A project of the NGO SEO/BirdLife that, on the occasion of the commemoration of the 42nd anniversary of the Spanish Constitution, launches this campaign so that these words stop being an ephemeral message and become cultural content within the museum's permanent collection.
This campaign is developed by the agency Agudos&Crónico, which has had the collaboration of personalities of the level of Miquel Roca, lawyer, politician and one of the fathers of the Spanish Constitution , Meritxell Batet, President Telegram Number Data of the Congress, Santiago Merino, Museum Director National Natural Sciences, Asunción Ruiz, Executive Director of SEO/BirdLife and Daniel Calleja, General Director of the Legal Service of the European Union. 'Guardians of Nature against Environmental Crime' is, in addition, a campaign financed by the European LIFE project, which seeks to raise awareness in society so that it becomes an active part in the defense of the environment, something that, as Ignacio Íñigo says, Creative Director and Founder of the agency, it makes no sense for it to be temporary: «More and more, and especially with clients and objectives of this type, we have to seek to transcend and penetrate and not be just another message that impacts for a limited time.
Raising awareness should not have a media plan and it is something that we were clear about from the beginning. 'Creation of Article 45 of the Spanish Constitution' includes the historical moment in which the fathers of the Constitution included, in their “Magna Carta” in 1978, the first article in defense of nature and, comparing and equaling it to other milestones, turns it into a work of art that will become part of our most recent history. An allegorical work, created by the artist Julio Falagán, which will remain on display for life in the National Museum of Natural Sciences in Madrid, crossing the barriers of advertising and temporality and thus becoming cultural and awareness-raising content. eternal. Although Spain has, for more than forty years, an article that defends the environment, we are at the forefront in terms of attacks and crimes against it. For this reason 'Creation of Article 45 of the Spanish Constitution', a framework to raise awareness and ensure the defense of the environment, a campaign designed and created to endure, raise awareness and be continuously present in the lives of Spaniards.
This campaign is developed by the agency Agudos&Crónico, which has had the collaboration of personalities of the level of Miquel Roca, lawyer, politician and one of the fathers of the Spanish Constitution , Meritxell Batet, President Telegram Number Data of the Congress, Santiago Merino, Museum Director National Natural Sciences, Asunción Ruiz, Executive Director of SEO/BirdLife and Daniel Calleja, General Director of the Legal Service of the European Union. 'Guardians of Nature against Environmental Crime' is, in addition, a campaign financed by the European LIFE project, which seeks to raise awareness in society so that it becomes an active part in the defense of the environment, something that, as Ignacio Íñigo says, Creative Director and Founder of the agency, it makes no sense for it to be temporary: «More and more, and especially with clients and objectives of this type, we have to seek to transcend and penetrate and not be just another message that impacts for a limited time.
Raising awareness should not have a media plan and it is something that we were clear about from the beginning. 'Creation of Article 45 of the Spanish Constitution' includes the historical moment in which the fathers of the Constitution included, in their “Magna Carta” in 1978, the first article in defense of nature and, comparing and equaling it to other milestones, turns it into a work of art that will become part of our most recent history. An allegorical work, created by the artist Julio Falagán, which will remain on display for life in the National Museum of Natural Sciences in Madrid, crossing the barriers of advertising and temporality and thus becoming cultural and awareness-raising content. eternal. Although Spain has, for more than forty years, an article that defends the environment, we are at the forefront in terms of attacks and crimes against it. For this reason 'Creation of Article 45 of the Spanish Constitution', a framework to raise awareness and ensure the defense of the environment, a campaign designed and created to endure, raise awareness and be continuously present in the lives of Spaniards.